With many companies exploring the different ways they can market themselves as a ‘green’ company, isn’t it time to consider what sustainability can actually do for you?
Without making too much of a generalisation, my personal opinion is that the Companies I am referring to will only be promoting themselves as an eco-friendly organisation for the indirect financial benefits that they will see in their profits. These may be a better corporate image resulting in higher sales, even if the eco-friendly changes made are themselves, running at a loss. My aim is to open people’s minds to the direct financial benefits that can be gained by making use of environmentally friendly ideas and products.
